I was researching something for a KITSCH.inc client about popular past times and hobbies for people in the UK. As with much of marketing, the focus is increasingly driven by statistics so I had to base my research on data. I couldn’t just pop up a Twitter poll or ask my mates. In comes Statista, telling me that top ways that adults like to spend their free in the UK includes:

Watching TV
Spending time with friends and family (vague but let’s say that’s potentially code for drinking)
Listening to music
Eating out at restaurants
Browsing the internet

Is anyone else feeling a little sad for humanity? Sure, we’re busy and we’ve got limited funds, but with over 80% polled adults participating in shopping as a spare time activity, it got me wondering about our flawed priorities. Even if this stat includes shopping for essentials (like food) it seems a bit superficial to be ranked higher than reading and any kind of sports or physical activity, which could be…

This is only a snippet of article written by Jayne Robinson

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