I was researching something for a KITSCH.inc client about popular past times and hobbies for people in the UK. As with much of marketing, the focus is increasingly driven by statistics so I had to base my research on data. I couldn’t just pop up a Twitter poll or ask my mates. In comes Statista, telling me that top ways that adults like to spend their free in the UK includes:
Spending time with friends and family (vague but let’s say that’s potentially code for drinking)
Listening to music
Eating out at restaurants
Browsing the internet
Is anyone else feeling a little sad for humanity? Sure, we’re busy and we’ve got limited funds, but with over 80% polled adults participating in shopping as a spare time activity, it got me wondering about our flawed priorities. Even if this stat includes shopping for essentials (like food) it seems a bit superficial to be ranked higher than reading and any kind of sports or physical activity, which could be…
This is only a snippet of article written by Jayne Robinson
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