Gorgeous looks from the Canadian designer Kaela Kay (courtesy Kaela Kay)

Black-owned beauty businesses have been on a well-applauded rise in recent years. But when it comes to diversity in fashion, Black-led labels still feel like a rarity within the industry.

To be optimistic, representation in fashion campaigns and runway shows has gradually improved thanks to powerful conversations urging labels to hire models of different ages, races, body types and gender identities. But consumers also have to show up to champion diversity beyond the catwalk.

That’s why we’re pledging to switch up our shopping habits to support more fashion brands with talented women and men of colour at their…



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