It’s no secret that the fashion and beauty industries can be shockingly wasteful and unethical. Clothing manufacturers get (rightly) dragged for their subpar factory conditions and high carbon emissions, beauty companies for their use of environmentally unfriendly ingredients (and packaging) and penchant for animal testing. Ick.

With Earth Day (April 22) just around the corner, what better time to green-ify our shopping habits? We know, we know — it’s hard to find eco-friendly fashion and beauty buys that excite us as much as, say, a fresh pair of Nikes or a tube of Chanel’s latest lip shade. But they’re out there, we swear.

Now more than ever, the sustainable fashion and natural beauty industries are closing in on the mainstream. (Because in a world where the East Coast sees snow showers in April, who wants to contribute to global warming?) Brands new and old — Reformation, Stella McCartney, RMS Beauty, Burt’s Bees, etc. — have made sustainability the standard without compromising on design or product payoff along the way.

Ready to start replacing your chemical-laced empties and worn-out fast-fashion gear with more eco-friendly purchases? Click through the slideshow above for 50 fashion and beauty must-haves from all-around good brands. From an incredible-smelling perfume made from upcycled floral waste to a (hot pink) organic silk slip dress, there’s something for every Earth, beauty and fashion lover.

[ Next: Earth Day Awards: The Best Organic Makeup and Natural Beauty Products of 2018 ]


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